(You can see some of his more historical handiwork in the “iNNOCENCE” portion of the current iNNOCENCE + eXPERIENCE tour book.) “My intention was to give a Sergio Leone/John Ford kind of feel to it by using a shot where the band was off to the left as opposed to being in the center.” “What I was trying to do with the way we shot the pictures and framed the cover was to suggest the landscape vision and cinematic approach that was taken to the recording,” explains Averill, who continues to work with the band to this day. The black-and-white widescreen cover shot of the band in the foreground with such majestic valley terrain behind them was – and still is – quite a stark image to behold. The Biblical side of it all, and being in America, resonated with Bono and everybody else in the band, so that became the title.” “The title came up during the journey, an idea Anton had to go to Joshua Tree National Park. “It originally had the working title The Two Americas,” Averill reveals. That wasn’t always the name of the record, though. The whole idea, the theme, was desert and ghost towns,” says cover designer and art director Steve Averill about the iconic late-1986 shoot that begat the indelible images used for the band’s mega-multiplatinum 1987 watershed album, The Joshua Tree(Island/UMe). ![]() “We wanted to find places where nature and civilization met. When the Irish band U2 began work on their fifth album in 1986, they had one destination in mind to capture the accompanying visual: the American West as personified by the Coachella Valley in Southern California.
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